Blue Ocean strategy is about growing your business in uncontested space (the wide blue ocean), not by swimming in the shark-filled waters packed with your competitors and tearing bits off each other (the red ocean).
This strategy concept was defined by W. Chan Kim and Renee Mauborgne in their book: ‘Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant”.
This workshop, which will enable Owners, Leaders, Managers to work through the principal phases of a blue ocean strategy and understand how to apply it themselves, to their own business.
This workshop is suitable for Company Directors, Business owners, senior executives, managers, business leaders, and anyone with direct responsibility for strategic thinking and business development.
Day 1-Defining Blue Ocean Strategy
Day 2-Formulating Blue Ocean Strategy
Executing Blue Ocean Strategy
The training process is based on a carefully planned mix of succinct tutor input - with practical illustration of tools and concepts, group work on case studies (all video based - and lively), feedback, and selective work on individual issues in pairs. Team involvement and working enable a strategy to be created from start to finish. The Training is based on the 4 mat systems to enable complete learning. There will also be some opportunity for role play. You will receive an electronic toolkit within the material for subsequent everyday use.
Did you know Synergy can come to you and deliver this workshop ‘In Company’ at your own venue or location. If you have three or more people who you would like to benefit from attending this workshop our trainer can travel to you and deliver the same specification of course for your staff at a fraction of the overall cost.
If you’d like to know more about this option email us at email@example.com – our operations team manages all of our ‘In Company’ events and we can talk you though the logistics, pricing and whether you’d like the workshop as advertised here or something tailor made just for your business.
We have several packages on offer so contact us today.
Continuing Professional Development (CPD) is a personal commitment to keeping your professional knowledge up to date, improving your capabilities, proving commitment and competency in your profession. It focuses on what you learn and how you progress throughout your career, helping you gain more credibility within your industry, with your employer, clients and gain competitive edge over your peers.
By attending Synergy Courses you can be assured that attendance, completion and certification will be rewarded by CPD points. To help advance your professional status CPD recognition is awarded on both public workshops and in-house courses, being dependent on the number of hours spent learning. On request Synergy Training Group will provide a certificate of attendance for you to use as evidence and to attach to your record card.
A number of our courses are accredited, endorsed or approved by a number of Learning & Development and Professional Bodies and Associations for more detail please contact us at firstname.lastname@example.org