Course Topics

Introduction to Strategy Planning and Goal Setting

Course Overview: 

Synergy believes that effective strategic planning and goal setting is essential to the future success of any organisation. By creating a vision, which is fluid, forward looking for a global marketplace where events change at an ever increasing rate then real strategic thinking and goal setting is more important than ever.

Strategic planning and goal setting is not about just writing a business plan and sticking to it no matter what happens in the future.

Synergy explains the concept and significance of strategy and strategic planning will provide an introduction to the main approaches to strategy formulation and goal setting by use of case studies of existing organisations and showing you how to formulate strategic plans to resolve the problems presented.

Who will benefit from attending this Training?

New business entrants or executives looking to upscale their knowledge quickly. Specialist managers in any part of the organisation who wish to take a broader view of the potential of the organization for the future

Operational managers/specialists who wish to acquire additional competencies in the sphere of business strategy

All managers/specialists responsible for setting team goals/targets and for managing teams in implementation of strategic and operating plans

Course Outline:

For more information or a full course outline email us at  with your requirements. 

Course Content:

Tools required to assess current state of the organization

  • Strategy - concept and significance
  • “Competitive Positioning” versus “Blue Sky” and other approaches
  • Achieving competitive advantage through flexibility and agility
  • The interaction of strategy, structure and business processes
  • Gathering information and intelligence for the SWOT analysis
  • “Cost versus Differentiation”
  • Vision and mission statements - preparing for the future
  • Business analysis and contingency planning
  • Strategic choice
  • Converting the SWOT analysis into the “Strategy Matrix”
  • Strategy formulation – programmes, projects, policies
  • Transforming the organisation - strategy implementation and managing change

Assessing current state of the organisation

  • Leadership and management in relation to strategy
  • Customer and market focus
  • Human resources and knowledge management
  • Building a strategic planning team
  • Effective process management to achieve business results
  • Monitoring and measuring business performance

Avoiding the pitfalls of strategic planning

  • The strategy life-cycle and the problem of strategic drift
  • Getting innovative thinking into the organization
  • The potentially negative dimensions of success
  • How to avoid “paralysis by analysis”
  • Overcoming inability to evaluate fresh ideas, denying the truth and thinking inside the box
  • The critical importance of teambuilding and teamwork
Personal Development:
  • Action planning - the essential next steps
  • Continuous professional development - what next?
Key Benefits
By the end of this course you will be able to:
  • Design visionary strategic plans
  • Translate strategic plans into action plans
  • Develop a Model for your existing business for organizational and individual assessment
  • Understand the reason why most strategic plans fail
  • Identify and learn from examples of strategic success and failure
  • Understand the nature of the organisational life cycle
  • Provide insights into productive contingency planning
Training Methodology:

The training process is based on a carefully planned mix of succinct tutor input - with practical illustration of tools and concepts, group work on case studies (all video based - and lively), feedback, and selective work on individual issues in pairs. Team involvement and working enable a strategy to be created from start to finish. The Training is based on the 4 mat systems to enable complete learning. There will also be some opportunity for role play. You will receive an electronic toolkit within the material for subsequent everyday use.

We can come to you !

Did you know Synergy can come to you and deliver this workshop ‘In Company’ at your own venue or location. If you have three or more people who you would like to benefit from attending this workshop our trainer can travel to you and deliver the same specification of course for your staff at a fraction of the overall cost.

If you’d like to know more about this option email us at  – our operations team manages all of our ‘In Company’ events and we can talk you though the logistics, pricing and whether you’d like the workshop as advertised here or something tailor made just for your business.

We have several packages on offer so contact us today.

What is Continuing Professional Development (CPD)?

Continuing Professional Development (CPD) is a personal commitment to keeping your professional knowledge up to date, improving your capabilities, proving commitment and competency in your profession. It focuses on what you learn and how you progress throughout your career, helping you gain more credibility within your industry, with your employer, clients and gain competitive edge over your peers.

Being actively committed to CPD may in the future:
  • Improve your Resume
  • Maintain professional recognition
  • Showcase your achievements, attributes and your brand
  • Accelerate your career prospects
  • Deliver job satisfaction: ensuring you are Career focused
  • Reassure your Employers and Stakeholders that you are upto date and competent
How do I gain CPD recognition:

By attending Synergy Courses you can be assured that attendance, completion and certification will be rewarded by CPD points. To help advance your professional status CPD recognition is awarded on both public workshops and in-house courses, being dependent on the number of hours spent learning. On request Synergy Training Group will provide a certificate of attendance for you to use as evidence and to attach to your record card.

A number of our courses are accredited, endorsed or approved by a number of Learning & Development and Professional Bodies and Associations for more detail please contact us at 

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