This highly interactive workshop will examine in detail the principles and skills required for top class performance in on and offline Marketing.
A combination of taught skills and experiential learning through case study and role play, this workshop will examine in detail proven and time honoured skills as well as sophisticated psychological mapping processes.
Whilst Inbound and Outbound (online and traditional) marketing are two different disciplines, they are also both sides of the same coin, and understanding of what it is that drives people towards a purchase and the skills to identify, understand and satisfy customer needs at a fundamental level.
Day 1 – Marketing Plans ‘101’
Day 2 – Value Selling
Day 3 – The Marketing (R)evolution
Day 4 – Building a SuperBrand
Day 5 – Marketing Online
This is a workshop not a lecture. There will be formal presentational inputs but interspersed within these will be case studies, examples from a variety of industries (in many cases consulting assignments from the workshop leaders’ own experience). Delegates will have presented to them a variety of tools and approaches designed to make analyses and therefore action, easier.
The programme will be experiential, delegates will conduct role-play exercises and will be taught and encouraged to coach each other (teaching someone else is the very best way to learn something). The programme recognises that people have different learning styles and will use a variety of methods, styles and approaches to ensure that learning is maximised and ultimately turned into action.
Fred Mills has a long and successful career in Pharmaceuticals, Medical Technologies and Healthcare Products, during which time he held a number of positions from Territory Sales Representative to Marketing Director and almost all points in between. For the last 15 years, Fred has been working as a Trainer and Consultant, specialising in aspect of Customer Satisfaction such as Key and Global Account Management, Value Selling and Marketing Strategy. After many years of success, first with Vision Consultancy and then with Insight Marketing and People Ltd, Fred launched his own company in 2007. Fred’s client list has been impressive over the last ten years or so and he has worked extensively in the US, Europe, and Asia.
In 1997 Fred Mills joined Vision Healthcare Consultancy and began a number of Global Consulting assignments, working globally with a number of large Blue-Chip organisations, for example Mars, Masterfoods, Astra Zeneca and Bayer. In 2003 Fred Joined Insight Marketing and People Ltd as a Senior Training Consultant where he developed a specialism for Key Account Management and Customer Service delivery to go with the Sales and Marketing interests he already held.
Fred has an honours Degree with Joint Honours in Biochemistry and Microbiology from the University of Metropolitan Manchester in the UK.
In terms of Business qualifications, Fred holds both the Certificate and the Diploma of the Chartered Institute of Marketing (Cert CIM and Dip CIM) and also has a Masters in Business Administration (MBA) gained in 1998 from the Lancashire Business School in the UK. In the MBA Fred gained a distinction in the module on International Marketing.
Did you know Synergy can come to you and deliver this workshop ‘In Company’ at your own venue or location. If you have three or more people who you would like to benefit from attending this workshop our trainer can travel to you and deliver the same specification of course for your staff at a fraction of the overall cost.
If you’d like to know more about this option email us at firstname.lastname@example.org – our operations team manages all of our ‘In Company’ events and we can talk you though the logistics, pricing and whether you’d like the workshop as advertised here or something tailor made just for your business.
We have several packages on offer so contact us today.
Continuing Professional Development (CPD) is a personal commitment to keeping your professional knowledge up to date, improving your capabilities, proving commitment and competency in your profession. It focuses on what you learn and how you progress throughout your career, helping you gain more credibility within your industry, with your employer, clients and gain competitive edge over your peers.
By attending Synergy Courses you can be assured that attendance, completion and certification will be rewarded by CPD points. To help advance your professional status CPD recognition is awarded on both public workshops and in-house courses, being dependent on the number of hours spent learning. On request Synergy Training Group will provide a certificate of attendance for you to use as evidence and to attach to your record card.
A number of our courses are accredited, endorsed or approved by a number of Learning & Development and Professional Bodies and Associations for more detail please contact us at email@example.com