Course Topics

Strategy & Strategic Business Planning

Course Overview:

Strategy really is quite simple - unlike the thousands of books written on strategy replicating the same information, Synergy will open the discussions up to the delegates in an exciting, dynamic seminar, so that when strategies learned are utilised within your  organisation you will understand the benefit of having a next generation strategic thinker in your midst.

A major challenge chief executives and business leaders are faced with is making sense of a whole array of information provided to them in many different ways. They need to be able to rely on this information apply appropriate strategies using tools and techniques to drive a business or organisation through the complex and continually changing competitive environment.

The complexities faced in real terms can be structured using a process involving many different facets such as objective setting, analysing, organisational positioning, choosing the most appropriate strategy, knowing how best to implement it and ensuring that it is adapted or amended over time based on the need for change.

Synergy will ensure you are able to collate and produce a strategic plan in a robust manner by using all of the above crucial steps for the grater business need so the business will in turn face a successful future.

Strategically Planning, thinking effectively and using well thought out strategic processes you will have a sound understanding of the core disciplines and Synergy will provide the tools for diagnosis; show you how they apply, how they can be used and how to understand why a framework is essential and by having this understanding your business can move forwards on the right path.  

Who will benefit from attending this Training?

Experienced professionals at all levels of the organisation from Director through Senior Executive and Management to the new employee. 

Course Outline:

For more information or a full course outline email us at  with your requirements. 

Course Content:

Starting at the end

  • Diagnosis of the problems what is wrong with your business, your industry
  • Tools of Diagnosis- working through how they can be of use
  • External analysis - understanding and analysing business attractiveness
  • Internal Analysis – what are we doing and why?
  • Understanding the framework of strategy

Building the Troops and getting them ready for engagement

  • An effective recruitment strategy
  • Choosing the Lieutenants (Management)
  • Leadership under good and great leadership
  • The key reasons strategy fails and how to prevent them
  • How to build and manage a strategic planning team

Building a Business Model that provide profit and growth

  • Building the Canvas Model
  • Alternatives e.g. the Balanced Scorecard
  • The content of a strategy: avoiding “paralysis by analysis”
  • Providing the information that enables an organisation to enable itself

Globalization, the growth of the organisation

  • Which direction do we move and why
  • Leadership or do we follow the sheep
  • Acquisitions, Mergers or Organic Growth
  • The essence of globalisation and global strategy
  • Globalisation – the strategic, human and organisational dimension
  • Communicating strategy through the organisation

Getting the value out of strategy

  • Strategic planning of your own career
  • Creating tomorrow’s organisation out of today’s organisation
  • What do we do next
Personal Development:
  • Action planning - the essential next steps
  • Continuous professional development - what next? 
Key Benefits
By the end of this course you will be able to:
  • Take better decisions and use resources, time, money in a planned structured manner
  • Remove fluffy language from communications - plain speaking – plain to the point reporting
  • Improve working environment in the organisation


Training Methodology:

The training process is based on a carefully planned mix of succinct tutor input - with practical illustration of tools and concepts, group work on case studies (all video based - and lively), feedback, and selective work on individual issues in pairs. Team involvement and working enable a strategy to be created from start to finish. The Training is based on the 4 mat systems to enable complete learning. There will also be some opportunity for role play. You will receive an electronic toolkit within the material for subsequent everyday use.

We can come to you !

Did you know Synergy can come to you and deliver this workshop ‘In Company’ at your own venue or location. If you have three or more people who you would like to benefit from attending this workshop our trainer can travel to you and deliver the same specification of course for your staff at a fraction of the overall cost.

If you’d like to know more about this option email us at   – our operations team manages all of our ‘In Company’ events and we can talk you though the logistics, pricing and whether you’d like the workshop as advertised here or something tailor made just for your business.

We have several packages on offer so contact us today.

What is Continuing Professional Development (CPD)?

Continuing Professional Development (CPD) is a personal commitment to keeping your professional knowledge up to date, improving your capabilities, proving commitment and competency in your profession. It focuses on what you learn and how you progress throughout your career, helping you gain more credibility within your industry, with your employer, clients and gain competitive edge over your peers.

Being actively committed to CPD may in the future:
  • Improve your Resume
  • Maintain professional recognition
  • Showcase your achievements, attributes and your brand
  • Accelerate your career prospects
  • Deliver job satisfaction: ensuring you are Career focused
  • Reassure your Employers and Stakeholders that you are upto date and competent
How do I gain CPD recognition:

By attending Synergy Courses you can be assured that attendance, completion and certification will be rewarded by CPD points. To help advance your professional status CPD recognition is awarded on both public workshops and in-house courses, being dependent on the number of hours spent learning. On request Synergy Training Group will provide a certificate of attendance for you to use as evidence and to attach to your record card.

A number of our courses are accredited, endorsed or approved by a number of Learning & Development and Professional Bodies and Associations for more detail please contact us at 

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